16 of the Best Influencer Search Tools for 2024

By now you’re probably well aware of the power of influencer marketing campaigns. From Coca-Cola to the clothing shop down the road, brands all over the world are embracing nano-influencers, micro-influencers, and macro-influencers. 

Finding the right influencer to partner with isn’t always that easy though. But fear not, we’ve put together a list of the best influencer search tools for 2024. 

With so many influencer options and a seemingly never-ending internet landscape, influencer search tools make the process of finding the perfect influencer partner an effortless process. 

The Best Influencer Search Tools 

ttagz Search

Channels: Instagram, TikTok, YouTube

ttagz is a UGC-focused brand with a powerful influencer search tool that makes finding the right partner a seamless process. 

As digital marketing experts, ttagz Search understands the importance of finding influencers that are suited to your brand’s industry, niche, and long-term goals.

With the ttagz search tool, you no longer need to browse through different social media channels searching for someone who may be willing to partner with you. 

Instead, the tool does the work for you. All you need to do is filter your searches by the metrics of your choosing and ttagz Search browse through databases covering all the popular social media platforms to find what you need. 

Filter by follower count, engagement rate, views, target audience, industry, and whatever else makes sense for your needs.

It doesn’t matter whether you’re hoping to find nano-influencers or macro-influencers with a much larger following, the ttagz search tool makes it easy. 

Once you’ve found some suitable options, you can use the tool to reach out, send briefs, and communicate with influencers - helping to take your influencer marketing campaigns to the next level.

All in all, the ttagz influencer search tool makes finding the perfect collaborators easy. 

ttagz Search key features 

• Influencer Search: Find the perfect influencer partner instantly. Filter however you please and identify nano, micro and macro influencers with ease.
• Influencers analysis: Get key metrics on influencers such as contact details, audience demographics and quality, content analysis, engagement metrics, profile information, and more to help inform your decisions going forward.
• Influencer Outreach: Reach out to the influencers you’ve identified as potential partners, communicate details, send briefs, and foster relationships via the ttagz search tool.
• Campaign Management: Track your campaign performances and make adjustments based on the data to improve future and existing campaigns. Get access to every relevant metric as you go. 
• Brief Generator: Don’t waste time manually preparing influencer marketing briefs. With ttagz, you get access to a free campaign brief generator that does the work for you instantly. 
• User-friendly: There is no learning curve required and the ttagz search tool is incredibly intuitive and user-friendly - making it easy to navigate and utilise for all brands.

Pricing 

The pricing structure for ttagz is divided into two tiers: 

£95 per month: This includes the search function as well as manual outreach features.

£170 per month: This tier includes all available features such as search, list, mass messaging, and tracking and monitoring. 

‍

Modash

‍

Channels: Instagram, TikTok, YouTube

Modash is a popular influencer search tool trusted by some of the world’s biggest brands. The platform is designed to help you find and collaborate with influencers for marketing and promotional campaigns. 

It offers tools for discovering relevant influencers based on various criteria such as audience demographics, engagement metrics, and content style. You can filter influencer searches however you please to ensure you find exactly what you want. 

Modash also facilitates communication and management between businesses and influencers, streamlining the process of influencer marketing campaigns.

Modash is perfect for businesses and brands of all sizes looking to partner with influencers within their niche. It doesn’t matter what industry you’re in, Modash’s influencer finder tool is a great option. 

Modash’s key features

• Influencer Discovery: Modash provides tools to help businesses discover relevant influencers based on specific criteria such as audience demographics, engagement metrics, and content style.
• Audience Insights: Users can gain insights into the audience demographics and characteristics of potential influencers, allowing for better targeting of campaigns.
• Collaboration Tools: Modash offers features to facilitate communication and collaboration between businesses and influencers, streamlining the campaign management process.
• Performance Tracking: Users can track the performance of influencer campaigns through analytics and metrics provided by Modash, allowing for optimisation and measurement of campaign success.
• Campaign Management: The platform offers tools for managing influencer campaigns, including scheduling posts, tracking deliverables, and managing payments.

Pricing

Modash pricing is divided into four tiers: essentials, performance, advanced, and enterprise.

Essentials ($120 per month) - with the essentials tier you can search 250M+ creators, vet 250 creator profiles, find up to 40 creator emails, monitor 10 creators’ posts, limited to 1 team member. 

Performance ($299 per month) - with the performance tier you can search 250M+ creators, vet 400 creator profiles, find up to 200 creator emails, and monitor 100 creators’ posts, limited to 5 team members.

Advanced ($899 per month) - with the advanced tier, you can search 250M+ creators, vet 1500 creator profiles, find up to 1000 creator emails, monitor 400 creators’ posts, limited to 10 team members.

Enterprise ($1350 per month) - with the enterprise tier, you get higher customised limits, more team seats, an API add-on available, and SSO. 

‍

Influencer Marketing AI 

Channels: Instagram, TikTok, YouTube

Influencer Marketing AI is an AI-powered influencer marketing tool designed to help you find the ideal influencers for your brand, manage seamless campaigns, and achieve your desired ROI.

The search database covers over 300M influencers and users can filter based on audience characteristics, engagements, keywords, and interests. 

You’ll also have access to comprehensive influencer insights to help you make data-driven decisions going forward. 

The influencer marketing campaign management features make managing budgets, campaigns, and admin tasks. The brief generator lets you create detailed briefs based on the demographic and psychographic analysis of the influencer’s audience. 

The AI-powered tool is powerful and feature-rich - making it a great option for brands hoping to improve on influencer marketing. 

Influencer Marketing AI’s key features

• Influencer Discovery: Filter through over 300M influencers and curate branded creator lists. You can also use the tool to predict KPIs for improved campaign planning. 
• Brief Generator: Instantly create AI-powered briefs based on your marketing needs and desired partnerships. 
• Influencer Insights: Get a detailed demographic and psychographic analysis of influencer audiences as well as access to comprehensive contact details including phone numbers and emails.
• Influencer Management: Seamlessly manage your influencer marketing campaigns from budget planning and outreach to performance tracking and automating manual tasks.

Pricing

The pricing for the Influencer Marketing AI influencer marketing platform is divided into three tiers: growth, scale, and enterprise.

Growth ($499 per month) - the growth tier is best suited for growing agencies and aspiring brands focused on boosting influencer marketing.

Scale ($1200 per month) - the scale tier best suits established agencies and large brands looking to improve influencer marketing.

Enterprise ($2000 per month) - the enterprise tier is best suited for enterprises and white-label platforms hoping to boost influencer marketing.

‍

Heepsy

Channels: Instagram, TikTok, YouTube 

Heepsy stands out as one of the most powerful influencer marketing platforms on the market. The feature-heavy influencer search tool is perfect for brands looking to partner with influencers of all sizes.

The platform provides tools for brands and marketers to search for influencers across various social media platforms such as Instagram, YouTube, TikTok, and more.

You can filter searches by category, engagement, location, audience and authenticity to find exactly what you need for your influencer marketing processes.

Heepsy aims to streamline the process of finding influencers and evaluating their suitability for specific influencer marketing campaigns. 

With Heepsy, you can find influencers who meet your exact needs as a brand - giving you the tools and data needed to boost brand awareness

Heepsy’s key features 

• Influencer search: Users can find influencers across various social media platforms based on demographics, engagement metrics, content style, and more.
• Audience analysis: Heepsy provides insights into an influencer's audience demographics, helping brands ensure alignment with their target market.
• Engagement metrics: Users can assess an influencer's engagement rates and authenticity to gauge their effectiveness in driving audience interaction.
• Campaign management tools: Heepsy offers tools for managing influencer collaborations, tracking campaign performance, and measuring ROI.
• Competitive analysis: Brands can compare influencers and their performance metrics to competitors, aiding strategic decision-making.

Pricing 

The Heepsy pricing structure is divided into four tiers: free, starter, plus, and advanced. 

Free ($0 per month) - Get proposals from creators and enjoy many other features for free. Does not include the bulk of the influencer search features.

Starter ($59 per month) - Get 15K monthly results, 50 creator analytics, and 50 contacted creators.

Plus ($169 per month) - Get 40K monthly results, 1K creator analytics, 1K contacted creators, and 50 monitored posts.

Advanced ($269 per month) - Get 60K monthly results, 3K creator analytics, 3K contacted creators, and 250 monitored posts.

‍

‍

Promoty

Channels: TikTok, Instagram, YouTube 

Promoty is an all-in-one influencer marketing platform created to help you find the right influencers, keep them organised, monitor content, and save time on influencer marketing.

With a database of over 250M influencers, you can find what you need in seconds - filter by social metrics, keywords, interests, audience demographics, and more to identify potential partners. The detailed profile analytics cover everything you need to know. 

The management features help to foster lasting influencer relationships, organise influencer lists, add notes and labels, create tasks, attach contracts, and more. Promoty makes taking control of your influencer campaigns much easier with features to assist every step of the way. 

By utilising the powerful tool, you can significantly improve your influencer marketing efforts with improved relationships and boosted brand visibility in the digital space. 

Promoty’s key features 

• Influencer search: Find social media influencers instantly through a database of over 250M creators and filter by whatever metrics you please to take charge of your influencer marketing campaign.
• Influencer campaign management: The management features make influencer marketing campaign management a much smoother process with options to save and organise influencer lists.
• Influencer analytics: Get detailed profile reports on social media influencers across multiple channels covering follower count, average likes, engagement rate, follower growth, etc.
• Brand affinity: Get access to lists of the most-used hashtags, mentions, and brand affinity for influencers with at least 2K followers.
• Influencer credibility: The credibility score lets you judge influencers’ followers’ and likers’ credibility scores so you can exclude fake influencers from your influencer campaigns.
• Tracking: Monitor your influencer content and see statistics for every post individually as well as for the whole campaign in total. Review the key analytics for your influencer marketing strategy to make sure you're on track.

Pricing

The Promoty pricing structure is divided into four tiers: basic, professional, expert, and enterprise.

Basic ($132 per month): The basic tier includes access to influencer search, detailed influencer analytics, 300 credits for search and analytics, adding up to 100 influencers in CRM, track Instagram posts and reels.

Professional ($179 per month): The professional tier includes all of the above but with 450 credits for search and analytics, and up to 150 influencers in CRM. Additionally, you can also download and export reports.

Expert ($272 per month): The expert tier includes all of the above but with 1350 credits for search and analytics and up to 450 influencers in CRM. You also have access to Instagram story tracking and email integration.

Enterprise ($687 per month): The enterprise tier includes all of the above but with 4500 credits for search and analytics and up to 1500 influencers in CRM. Additionally, you have API access.

HypeAuditor

Channels: Instagram, YouTube, TikTok, Twitch, Twitter/X

HypeAuditor is an all-in-one influencer marketing platform designed to help you manage full influencer marketing campaigns.

The popular influencer marketing hub provides tools for brands and marketers to analyse the performance of influencers across various social media platforms such as Instagram, YouTube, TikTok, and Twitter.

HypeAuditor offers insights into influencer audience demographics, engagement rates, the authenticity of followers, and other relevant metrics to help businesses make informed decisions when collaborating with influencers for marketing campaigns.

The AI-powered marketing platform provides a full stack of solutions from influencer discovery to market exploration to help improve your influencer marketing strategy.

With access to industry-standard data and a marketing hub that assists in every step of your campaign, HypeAuditor stands out as one of the best influencer marketing platforms around.

HypeAuditor's key features

• Influencer Analytics: HypeAuditor provides detailed analytics on influencers, including audience demographics, engagement rates, growth trends, and post-performance metrics.
• Audience Authenticity: The platform assesses the authenticity of an influencer's followers, detecting fake or inactive accounts to ensure genuine audience reach.
• Audience Demographics: Users can access insights into an influencer's audience, including demographics such as age, gender, location, and interests, helping brands target their campaigns effectively.
• Campaign Tracking: HypeAuditor enables users to track the performance of influencer marketing campaigns, including reach, engagement, and ROI metrics.
• Competitor Analysis: Users can compare influencers and their audiences with competitors, gaining insights into industry trends and competitive strategies.
• Custom Reporting: The platform offers customizable reporting features, allowing users to generate comprehensive reports tailored to their specific needs and objectives.

Pricing

For information on pricing for HypeAuditor, you'll need to book a free demo and request a quote.

NinjaOutreach

Channels: Instagram, YouTube

NinjaOutreach is an influencer marketing platform designed to help you find social media influencers on YouTube and Instagram. The tool helps users find influencers in their niche, manage outreach campaigns, and track their progress.

NinjaOutreach provides social media marketing features such as contact discovery, email outreach, relationship management, and analytics to assist businesses in connecting with influencers and potential customers effectively.

With a database of over a million social media influencers, you can filter through a range of niches and industries to find the perfect partners. A successful influencer marketing campaign is dependent on finding the right influencers.

NinjaOutreach also makes team collaboration a breeze with a central hub for communication, project management, influencer outreach and more. A centralised dashboard makes the whole influencer marketing process much smoother. 

NinjaOutreach's key features

• Influencer Discovery: Identify influencers and bloggers in your niche using advanced search filters such as keywords, location, target audience, social media metrics, and more. Whether you need nano-influencers, micro-influencers, macro-influencers or mega-influencers, NinjaOutreach is a perfect choice.
• Contact Information: Access the contact details of influencers including email addresses, social media profiles, and websites instantly with NinjaOutreach.
• Email Outreach: Create and send personalised email outreach campaigns to influencers and bloggers directly from the platform. Discuss terms and how you plan to pay influencers with ease.
• Relationship Management: Keep track of interactions with social media influencers, review influencer posts, manage responses, and nurture relationships over time.
• Template Management: Create and save email templates for outreach campaigns, streamlining the process and ensuring consistency via the influencer marketing platform.
• Content Promotion: Identify opportunities for content promotion and collaboration with influencers to expand reach and engagement.
• Lead Generation: Utilise NinjaOutreach for lead generation by finding relevant prospects and contacting them through personalised outreach in niche communities.
• Analytics: Track the performance of your outreach campaigns, and monitor open rates, response rates, engagement rates, key performance indicators, and other metrics to measure effectiveness.

Pricing

The NinjaOutreach pricing structure is divided into three tiers: bronze ninja, silver ninja, and gold ninja.

Bronze Ninja ($149 per month) - The Bronze Ninja tier is designed for individuals looking to boost marketing efforts. Features include access to the full database and chat support. You’re limited to one seat, one connected email, 100 influencers outreach per month, 2 campaigns, 50 searches per hour, and an audience view of 100. 

Silver Ninja ($299 per month) - The Silver Ninja tier is designed for professionals and marketing agencies. Features include everything in the Bronze Ninja tier plus import/export. You’re limited to two seats, one connected email, 300 influencers outreach per month, 2000 emails, 10 campaigns, 50 import and exports, 50 searches per hour and an audience view of 300. 

Gold Ninja ($499 per month) - The Gold Ninja tier is designed for larger businesses looking to improve marketing efforts and influencer marketing campaigns. Features include all of the above plus social media tracking and e-commerce integration. You’re limited to one seat, three emails, 500 influencer outreach emails per month, 4000 emails, 20 campaigns, one e-commerce integration, 50 searches per hour, and an audience view of 500. 

Uplfuence 

Channels: Instagram, TikTok, Youtube, Facebook, Twitter

Upfluence is an all-in-one marketing hub designed to assist brands with influencer marketing, affiliate programs, creator management, user-generated content, brand ambassadors, and more. 

Upfluence offers a range of tools and services to streamline the influencer marketing process, including influencer discovery, relationship management, content collaboration, and performance measurement.

The leading platform is the first-ever marketing platform to incorporate an AI-powered ChatGPT assistant to help improve creator communication via optimised and automated emails. 

You can use the data to identify creators who already know and love your brand and utilise data-driven tracking to measure performances. 

The creator relationship management features let you create customised and automated workflows, easily hire influencers, and see all creators, drafts, sales and payments in one platform. 

All-in-all, Upfluence aims to streamline the process of connecting brands with influencers and 

Upfluence’s key features 

• Influencer Discovery: Upfluence allows you to search for influencers across various social media platforms based on specific criteria such as audience demographics, engagement metrics, and niche expertise that suits your brand.
• Relationship Management: The platform enables users to manage relationships with influencers efficiently, including communication, collaboration, and negotiation of partnerships and contracts.
• Campaign Management: Upfluence provides tools for planning, executing, and tracking influencer marketing campaigns. Users can set campaign goals, create content briefs, schedule posts, and monitor influencer campaign performances in real-time.
• Analytics and Reporting: Upfluence offers detailed analytics and reporting features to measure the success of influencer campaigns. Users can track key metrics such as reach, engagement, conversions, and ROI (Return on Investment).
• Content Approval and Compliance: The platform facilitates the review and approval process for influencer-generated content to ensure brand consistency and compliance with legal and regulatory requirements.
• Integration Capabilities: Upfluence integrates with other marketing tools and platforms such as social media management software, CRM systems, and e-commerce platforms to streamline workflows and data synchronisation measuring the effectiveness of influencer marketing efforts.

Pricing 

Upfluence offers a custom pricing structure where users only pay for what they need. For more pricing information, you’ll have to reach out and request a quote. 

GRIN

Channels: Instagram, TikTok, Pinterest, Facebook, YouTube 

GRIN is an influencer marketing software designed to function as the perfect creator management platform.

With GRIN, you can discover and recruit creators, nurture relationships, report and analyse, and refine strategies. You can utilise the tool to assist you throughout every step of your influencer marketing campaigns. 

GRIN prides itself on being more than just influencer marketing software, with powerful integration features and an all-in-one central dashboard to oversee all creator relationships. 

The all-in-one creator management platform is designed to help you build more authentic, brand-boosting relationships. 

GRIN is among the best influencer marketing platforms, from effortless content management to seamless payment processing. 

GRIN’s key features

• Relationship Management: GRIN provides you with the tools to field applicants, communicate with influencers, and foster authentic brand relationships. 
• Discover & Recruit: Identify influencers who meet your needs as a brand with multiple ways to seek out and reach out to potential ambassadors for your brand. 
• Reporting & Analytics: Monitor and track KPIs, create custom reports, and display ROI stats without the need for spreadsheets. 
• Content Management: Locate, track and repurpose each bit of high-quality content across your social media channels with ease. 
• Product Seeding: GRIN takes care of all the logistics of getting the right products into the right hands with full e-commerce integrations. 
• Creator Payments: GRIN makes it easy to send payments to creators and influencers, track payment history, analyse ROI, and more. 

Pricing 

For information on the GRIN pricing structure, you’ll need to reach out and request a quote as there is no set price, but rather custom pricing based on what your needs are. 

Klear 

Channels: Instagram, TikTok, YouTube 

Klear, which has recently been bought by Meltwater, is a social media analytics tool that provides insights and analytics for various social media platforms, including Twitter, Instagram, and Facebook. It helps you analyse your own social media presence as well as that of your competitors. 

Klear offers features such as audience demographics, influencer identification, engagement metrics, and more, which can be valuable for businesses, marketers, and individuals looking to understand and improve their social media performance.

As a brand looking to partner with influencers, Klear is a powerful choice. You can convert top influencers into long-term partners while streamlining tasks for impactful results that amplify your brand.

Klear aims to help you grow your brand with the right collaborators, boost productivity with in-app workflows, and drive brand awareness and revenue. Whether you’re a startup or an enterprise, it’s a good option. 

Klear’s key features

• Social Media Analytics: Klear provides comprehensive analytics across various social media platforms, including Twitter, Instagram, and Facebook. You can track metrics such as follower growth, engagement rates, and audience demographics.
• Influencer Identification: Klear helps users identify influencers within specific niches or industries. You get insights into influencers' reach, engagement, and audience demographics, making it easier for you to find suitable partners for collaborations.
• Audience Demographics: You can access detailed demographic information about your audience, including age, gender, location, interests, and more. This data helps in understanding the composition of the audience and tailoring content and marketing strategies accordingly.
• Competitor Analysis: Klear allows you to monitor your competitors' social media performance. They can compare metrics such as follower growth, engagement rates, and content strategies to benchmark performances and identify areas for improvement.
• Campaign Tracking: You can track the performance of your social media campaigns using Klear. You can monitor key metrics in real time, analyse campaign reach and engagement, and make data-driven decisions to optimise future campaigns.
• Influencer Insights: Klear offers insights beyond basic metrics, providing you with actionable data and even recommendations to improve your social media presence. This includes content recommendations, optimal posting times, and audience engagement strategies – helping you to take your brand to the top. 

Pricing 

The pricing structure for Klear is divided into four tiers: essentials, advanced, suite and enterprise. However, for more information on the exact costs, you’ll need to request a quote. 

BuzzSumo

‍

Channels: Twitter, Facebook, Pinterest, Facebook, YouTube

BuzzSumo is more than just an influencer marketing platform, but the influencer marketing features are robust and effective. Outside of the influencer marketing tools, you can also find trending content across various topics and industries.

The popular online tool used for content discovery and social media analytics. It provides insights into which content is getting the most shares and engagement, helping businesses and marketers understand trends and optimise their content strategy.

With features including outreach, discovery, research, monitoring, content generation, and more, BuzzSumo is a feature-rich marketing platform that can be used to drive your influencer marketing efforts. 

BuzzSumo’s key features: 

• Content Discovery: BuzzSumo makes it easy to discover the most popular and trending content for any topic or keyword across various social media platforms.
• Social Media Analytics: You get detailed analytics on how content is performing on platforms like Facebook, Twitter, Pinterest, and Reddit, including metrics such as shares, likes, comments, and engagement.
• Competitor Analysis: You can analyse your competitors' content strategies to understand what types of content are resonating with their audiences and gaining traction.
• Influencer Identification: BuzzSumo helps you identify influencers and thought leaders in specific niches or industries based on their social media presence and engagement.

• Content Alerts: You can set up alerts to monitor mentions of specific keywords, brands, or topics, allowing them to stay updated on relevant content and industry trends.
• Topic Research: BuzzSumo provides insights into popular topics and themes within a particular industry or niche, helping users generate ideas for new content.
• Content Insights: BuzzSumo offers valuable insights into content performance, including which formats (e.g., articles, videos, infographics) are generating the most engagement and shares.

Pricing 

BuzzSumo’s pricing structure is divided into four tiers: content creation, PR & comms, suite, and enterprise. 

Content Creation ($199 per month) - for marketers and marketing agencies wanting to take their content to the next level.

PR & Comms ($299 per month) - for agencies needing to monitor coverage, research and outreach to journalists, and track trends.

Suite ($499 per month) - Ideal for the entire marketing team in large brands and agencies.

Enterprise ($999 per month) - The enterprise tier gives you complete access to the platform. Everything household-name brands and agencies need.

Crowdfire 

Crowdfire is primarily a social media management tool with robust influencer marketing features.  

The platform includes features such as scheduling posts, tracking engagement metrics, analysing followers, and finding relevant content to share. 

Crowdfire is designed to streamline social media management tasks for individuals and businesses, making it easier to maintain a consistent online presence and grow their social media following.

You can identify top creators within your niche by scraping the web for trending and engaging titles. Despite being mainly focused on social media management, the discovery tools are incredibly useful for brands looking to grow through influencer marketing 

Crowdfire’s key features

‍

• Social Media Scheduling: Crowdfire allows you to schedule posts across multiple social media platforms in advance, helping to maintain a consistent posting schedule and reach audiences at optimal times.
• Content Curation: The platform provides tools for discovering and curating relevant content from around the web, making it easier to find influencers, articles, images, and videos to share and collaborate with. 
• Analytics and Insights: Crowdfire offers detailed analytics and insights into social media performance, including follower growth, engagement metrics, and post-performance, helping you understand what content resonates best with your audience.
• Follower Management: You can track followers, identify inactive or non-following accounts, and manage follower lists to maintain a healthy and engaged audience.
• Social Listening: Crowdfire allows you to monitor conversations and mentions across social media platforms, enabling them to stay informed about relevant topics and engage with their audience in real time.

Pricing 

The pricing structure for Crowdfire is divided into four tiers: free, plus, premium and VIP.

Free Plan ($0 per month): Crowdfire offers a free plan with basic features, including social media scheduling, content curation, and basic analytics. However, it has limitations on the number of social accounts and posts allowed per month.

Plus Plan ($9.99 per month): This plan offers more advanced features such as advanced analytics, additional social accounts, and higher post limits. Pricing for the Plus plan varies based on factors like the number of social accounts and the billing cycle (monthly or annually).

Premium Plan ($49.99 per month): The Premium plan includes all features from the Plus plan, along with additional perks such as priority customer support and enhanced content curation tools. 

VIP Plan ($99 per month): Crowdfire also offers a VIP plan for users with specific needs, such as agencies or large businesses. This plan usually includes custom features and dedicated support tailored to the user's requirements.

‍

Traackr

Channels: Pinterest, Instagram, TikTok, Twitter

Traackr is a data-driven influencer marketing software designed to help brands handle complex programs and collaborate with the perfect partners. 

The platform offers features including influencer discovery, campaign management, influencer relationship management, reporting and analytics, and more. Traackr also provides the largest global influencer data set, one-of-a-kind market benchmarking, and a team of experts

With Traackr, you can find the right influencers, make data-driven decisions, boost brand awareness, improve engagement rates and improve your marketing ROI. 

The platform assists over 20 of the world’s top brands as well as hundreds of smaller agencies and brands - helping them to make informed influencer marketing decisions. 

So if you’re still in need of a new tool to help you in your influencer marketing efforts, Traackr is definitely worth considering. 

Traackr’s key features: 

• Influencer Discovery: Traackr gives you the power to discover relevant influencers based on various criteria such as audience demographics, engagement levels, content quality, and niche expertise.
• Relationship Management: The platform helps you and your brand build and manage relationships with influencers through features like contact management, communication tools, and collaboration functionalities.
• Campaign Management: Traackr lets you plan, execute, and track influencer marketing campaigns efficiently. You have access to tools for campaign creation, content approval, scheduling, and performance monitoring.
• Performance Analytics: Traackr offers comprehensive analytics to measure the effectiveness of influencer marketing initiatives. You can track key metrics such as reach, engagement rates, conversions, and ROI to evaluate campaign success and optimise your future strategies.
• Compliance and Transparency: Traackr also offers features to ensure compliance with regulations and guidelines governing influencer marketing, such as disclosure requirements. 

Pricing 

The Traackr pricing structure is divided into four tiers: growth, standard and plus. 

Growth (From $20K per year) - You get access to search and discovery, creator management, campaign execution, reporting and measurement. 

Standard (From $32,5K per year) - You get all the features in Growth plus a client partner service level. 

Plus (From $55K per year) - You get all of the features in Standard plus a customer success manager service level. 

NeoReach 

Channels: Instagram, Twitter, TikTok, YouTube, Pinterest 

NeoReach is a leading influencer marketing agency and platform with features and tools to boost influencer collaborations, implement innovative technologies, and gather deep market analytics. 

Neoreach offers features such as influencer search, campaign management, performance analytics, and audience demographics analysis. The platform helps brands connect with relevant influencers to promote products or services to targeted audiences.

The globally-renowned agency provides you with the tools for technology-enabled services that bring together creators, content, and insights across all platforms. As an agency, they offer fully managed influencer marketing services, UGC creation, paid media, and market research. 

In general, NeoReach is perfect for businesses and brands of all sizes who hope to boost their digital marketing efforts significantly. In 2024, it stands out as one of the best available options. 

NeoReach’s key features 

• Influencer Discovery: The influencer finder feature helps you discover relevant influencers based on audience demographics, content niche, engagement metrics, and other criteria.
• Campaign Management: Get access to tools for organising influencer marketing campaigns, including collaboration, content creation, scheduling, and tracking.
• Audience Analytics: Get insights into the demographics, interests, and behaviours of influencers' audiences to ensure campaigns reach the right target audience.
• Performance Metrics: Effortlessly measure the effectiveness of influencer marketing campaigns through various metrics such as engagement rates, reach, conversions, and ROI.
• Relationship Management: Facilitate communication and collaboration between your brands and influencers, streamlining the process of campaign execution and management.
• Influencer Marketplace: NeoReach provides a platform for brands to connect with a wide range of influencers across different social media platforms with ease.

Pricing 

The pricing structure for NeoReach is flexible and dependent on your needs. For an exact price, you’ll need to request a quote. 

Keyhole 

‍

Channels: Instagram, TikTok, Facebook, Twitter

Keyhole is an all-in-one social media analytics and influencer marketing tool designed to help you examine and find multiple influencers, profiles, brand mentions and campaigns. 

You can compare metrics from different periods, aggregate data from multiple platforms, and download readymade reports in seconds. The platform helps you make data-driven decisions, automate processes, and accurately track influencer campaigns. 

Keyhole aims to help you reduce all manual legwork and boost day-to-day efficiency. The platform allows you to monitor hashtags, keywords, and URLs across various social media platforms such as Twitter, Instagram, and Facebook. 

Keyhole also provides insights into engagement metrics, reach, and demographics of the audience discussing specific topics or using particular hashtags.

Keyhole’s key features: 

• Hashtag Tracking: Monitor the performance and engagement of hashtags across multiple social media platforms.
• Keyword Tracking: You can track mentions and discussions related to specific keywords or phrases of your choosing. 
• Account Tracking: Track the performance and engagement of specific social media accounts through the account tracking feature.
• Real-time Analytics: Get access to real-time data and analytics to stay updated on social media conversations and trends.
• Reach and Impressions: Measure the reach and impressions generated by hashtags, keywords, or accounts.
• Demographic Insights: Gain insights into the demographics of the audience engaging with specific hashtags or keywords.
• Competitive Analysis: Compare the performance of your campaigns and hashtags against competitors.
• Campaign Tracking: Track the performance of marketing campaigns and monitor their impact on social media.
• Reporting: Generate comprehensive reports with customisable metrics and insights for analysis and reporting purposes.
• Influencer Identification: Identify influencers and track their impact on social media conversations.

Pricing 

The Keyhole pricing is divided into four tiers: individual, team, pro and advanced. 

‍

For more pricing information and exact costs, you’ll need to reach out and request a quote. 

Onalytica

Channels: Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest 

Onalytica is an influencer marketing and social media analytics tool designed to connect brands with creators and influencers across the globe. 

They provide software and services to help businesses identify and engage with influencers in their respective industries or niches. 

Onalytica provides tools for influencer discovery, relationship management, and performance measurement, helping brands leverage the power of influencers to reach their target audiences effectively. 

Additionally, they offer insights and analytics to track the impact and ROI of influencer marketing campaigns - helping you determine the success of each campaign and inform future decisions. 

Onalytica wants to help you achieve your main objectives, from improved thought leadership to finding new audiences. A good choice among the many. 

Onalytica’s key features

• Influencer Discovery: Onalytica helps you identify and reach out to relevant influencers within your industry or niche using advanced search filters and algorithms.
• Relationship Management: The platform is designed to help you establish and foster long-lasting relationships with influencers via seamless communication and collaboration tools. 
• Performance Measurement: Onalytica provides analytics and insights to help you track the impact and effectiveness of influencer marketing campaigns such as reach, engagement, and ROI.
• Campaign Management: With the management tools, you can plan, execute, and monitor influencer marketing campaigns efficiently through Onalytica's campaign management tools.
• Content Insights: The platform offers insights into trending topics, audience preferences, and content performance to guide content creation and strategy.
• Audience Segmentation: Onalytica allows the segmentation of influencer audiences based on demographics, interests, and other relevant criteria to optimise targeting.
• Reporting and Analytics: Comprehensive reporting features provide detailed performance metrics and actionable insights to optimise future influencer collaborations.

Pricing 

For information on the Onalytica pricing structure, you’ll have to reach out and request a quote. 

How can influencers benefit brands?

If you aren't already aware, there are plenty of benefits to working with influencers, whether nano-influencers, micro-influencers, macro-influencers and mega-influencers. 

You can use an influencer finder tool, or even connect with an influencer marketing agency to find the right collaborators.

A few of the most notable benefits you can get from working with influencers include:

Increased Reach

Influencers have dedicated followings that trust and engage with their content regularly. By partnering with influencers, you can tap into these existing communities and extend your reach to new audiences. 

Targeted Audience

Influencers often have niche audiences that align with specific demographics or interests. You can leverage these influencers to reach your target audience more effectively, ensuring that your message resonates with the right people.

Authenticity and Credibility

Influencers are seen as authentic voices within their respective communities. When they endorse a brand or product, their followers perceive it as a genuine recommendation rather than traditional advertising, which can boost credibility and trust in your brand and business.

Content Creation

Influencers are skilled at creating engaging content that resonates with their audience. By collaborating with influencers, you can access high-quality content that showcases your products or services authentically and compellingly.

Increased Engagement

Influencer marketing often leads to higher engagement levels than traditional advertising. Followers are likelier to like, comment, and share influencer-generated content, increasing your brand’s visibility and awareness.

Cost-Effective Marketing

Compared to traditional advertising channels, influencer marketing can be more cost-effective, especially for smaller businesses and startups with limited budgets. 

Instead of investing in expensive ad placements, you can allocate resources towards partnerships with influencers who offer more targeted and measurable results via influencer marketing. 

Performance Tracking

Influencer marketing provides you with valuable insights and data to track the performance of your campaigns. 

Through analytics and metrics, your brand can measure the impact of its partnerships with influencers and make informed decisions for future marketing strategies.

How do I choose which influencers to partner with? 

Now you know how to find influencers, and you understand the benefits, but how do you decide who to work with? 

We’ve laid out a few helpful tips to help you ensure you don’t end up in partnerships that you later regret. 

Outline your goals

Clearly outline what you aim to achieve through influencer marketing. Whether it's brand awareness, engagement, conversions, or specific messaging, knowing your objectives will help you identify the right influencer.

Know your target audience

Understand your target audience's demographics, interests, and preferences. Look for influencers whose followers align with your target demographic and are genuinely interested in your product or service.

Research potential influencers

Utilise influencer marketing platforms, social media channels, and Google searches to find relevant influencers in your niche. Consider factors such as follower count, engagement rate, content quality, and relevance to your brand. Do you need nano-influencers, micro-influencers, macro-influencers or mega-influencers? 

Assess authenticity and credibility

Search for influencers who have built a genuine connection with their audience and demonstrate credibility in their niche. Analyse their content to ensure it aligns with your brand values and messaging for best results.

Review engagement and reach

Analyse the influencer's engagement rate (likes, comments, shares) relative to their follower count. A high engagement rate indicates an active and engaged audience, which is more likely to respond positively to your brand's products or services.

Review past collaborations

Examine the influencer's previous partnerships to gauge their effectiveness and suitability for your brand. Search for successful campaigns that align with your goals and values. Analyse how the posts were received to determine if you’re interested in a potential partnership. 

Consider budget and negotiations

Determine your budget for influencer partnerships and be prepared to negotiate terms based on factors such as deliverables, exclusivity, and duration of the partnership. You may have to be willing to adjust your budget based on the existing influencer market. 

Set clear expectations

Communicate your expectations, campaign objectives, and key messaging to the influencer upfront. Always ensure they understand their role and responsibilities in promoting your brand as well as what you stand for and your mission as a company. 

Monitor performance and feedback

Track the performance of your influencer campaigns using relevant metrics such as reach, engagement, and conversions. Solicit feedback from the influencer and your audience to improve future partnerships continuously.

Build long-term relationships

Foster and develop lasting relationships with influencers who deliver results and align with your brand values. Long-term partnerships can lead to greater brand loyalty and sustained success in your influencer marketing efforts.

Final Words

We can confidently say that the world of influencer marketing continues to evolve rapidly, and staying ahead of the curve is paramount for businesses looking to leverage the power of social media influencers effectively.

The influencer finder tools highlighted in this article offer a wide array of features and functionalities tailored to meet the diverse needs of brands and marketers in 2024.

From advanced analytics and AI-driven insights to streamlined influencer discovery and campaign management, these tools empower users to navigate the complex world of influencer marketing with ease and efficiency.

Whether you're a seasoned marketer, a big brand, or just dipping your toes into influencer collaboration, there's a tool on this list to suit your specific requirements and objectives.

Via these innovative platforms, you can identify the right influencers for your campaigns, forge authentic partnerships, and achieve measurable results that drive business growth

At ttagz, we help brands and businesses of all sizes find the perfect influencers to collaborate with via the ttagz search tool. We also offer a powerful UGC tool to help you increase user-generated content. To learn more about what we do, reach out today.