The Best Available UGC Tool for Businesses in 2024

UGC, or user-generated content, has become a staple part of the market strategy for many businesses. Whether you’re in hospitality, fashion, B2B, or anywhere in between, finding the right UGC tool can make a powerful impact on your strategic marketing campaigns. 

So what is user-generated content? UGC is authentic and brand-specific content consumers create and post on social media, blogs, and other channels. In simple terms, it’s a cost-effective way for businesses to boost visibility without needing paid ads or direct posting. 

With user-generated content, brands can build a sense of community and trust with their audiences. When real people talk about their real experiences with your product or service, people are far more likely to trust it. 

A whopping 93% of marketing professionals are of the view that content generated by users holds more credibility than that produced by brands themselves. So how do you get your customers to post about your brand? 

That’s where the power of UGC tools and UGC platforms come in. Today, we’ll go over some of the most effective UGC tools that can help you encourage consumers to start posting. 

The top 9 UGC tools in 2024

ttagz 

ttagz gives brands the power to start building authentic campaigns with UGC. The ttagz UGC tool encourages your fan base to share product experiences in exchange for a reward. 

All you have to do is place the QR code in your store or on your package and offer customers a reward or discount for posting content. Customers scan the QR code and get directed to a simple browser-based website where they can upload and publish content. 

AI will verify all user-generated content to make sure nothing untoward is being posted and all requirements are being met. When customers share the content, they get a reward. This can be anything from a discount code to a raffle entry; adjust the prize as you see fit. 

ttagz allows you to show off the real people who love your product already and attract similar people who might love your product just as much. People are far more likely to believe in the authenticity of a post when it doesn’t come from a paid influencer or the brand itself. 

The versatility of the UGC tool also sets ttagz apart from other UGC platforms, as it can seamlessly adapt to a wide range of industries including hospitality, e-commerce, FMCG, fashion, and much more. 

Channel integrations: Instagram, Facebook, TikTok

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Example of UGC posted via the tool or platform

Brand: Paradise Island Adventure Golf

GRIN 

Grin is a creator management platform that helps brands drive UGC through authentic content creator relationships. GRIN make it easy for businesses to find suitable creators and influencers to work with. 

The platform is set up to help businesses identify and nurture relationships with the right creators. Your brand can then partner with creators with a similar audience and work out an agreement for a certain number of monthly posts. 

GRIN integrates everything into one central place, allowing you to manage your partnerships, monitor key Instagram analytics, and oversee payments to creators. GRIN also helps you find, track, and repurpose every piece of positive content that your brand ambassadors and UGC creators are spreading across social media channels. 

Channel integrations: Facebook, Instagram, Twitter, YouTube, TikTok, and Twitch

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Example of UGC posted via the tool 

Brand: MCoBeauty

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Upfluence 

Upfluence is an influencer marketing and UGC tool that aims to help businesses turn creators into real revenue. Much like GRIN, the platform helps businesses partner with influencers to create UGC.  

Partnering with the wrong influencers can be damaging to your brand. The last thing you want is to partner with an influencer who is oversaturated with sponsored posts, buys fake followers, or posts poorly drafted content. The Upfluence tool helps you identify creators who already love your brand. 

Working with creators who feel passionate about what you do is going to do much more for you than partnering with random influencers who have never heard of you. Uplfuence helps you find creators with whom you can build long-term partnerships.

Channel Integrations: YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.

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Example of UGC posted via the tool 

Brand: Azera by Nescafe 

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Brandwatch

Brandwatch is a brand management, UGC, and influencer discovery tool that aims to help brands get the best out of their marketing campaigns. The tool gives brands the power to get the full picture of their online presence. 

With Brandwatch, you can identify where your brand is being spoken about and what’s been said, giving you a birds-eye view of all user-generated content. For UGC to be effective, the content must be authentic, engaging and positive. 

The suite comes with a range of specialised tools to help you create appealing content and engage with consumers in a way that builds a sense of community and trust. The UGC tool that Brandwatch provide is for the monitoring and tracking of UGC, but not the creation. 

They do, however, have tools to help you find influencers and creators to partner with, which ultimately leads to more user-generated content being posted. 

Channel Integrations: YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.

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Example of UGC tracked via the platform 

Brand: Pierre Fabre 

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EmbedSocial

UGC Management Software

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Embed UGC without lifting a finger

 Make your user-generated content your new sales growth channel

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EmbedSocial is a robust UGC platform with powerful capabilities to aggregate user-generated content from various sources, such as social media networks, email automations and website widgets. The platform enhances the collected data with tools to analyze, store and reuse the content for further social media re-publishing, email campaigns and embedding on website to sell more.

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EmbedSocial empowers brands to tap into authentic social proof by easily collecting, managing, and publishing user-generated content across channels.

Main features:

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• UGC Monitoring, Aggregation, and Collection: EmbedSocial integrates with all major social media networks, such as: Instagram, Facebook, LinkedIn, TikTok, YouTube and Threads, and enables smooth and automatic content aggregation.
• UGC Rights Requests and Management: Feature that automates sending requests to UGC creators, asking for further rights to re-use the content for marketing purposes.
• UGC Reposting and Social Media Publishing: Repost UGC from customers and enrich social media content with real customer videos, images reviews and stories.
• UGC Shoppable widgets: Display curated UGC directly on your website with customizable and shoppable widgets that drive engagement and sales.
• UGC analytics: Store and analyze aggreagated UGC in one single platform for understanding customer needs, for messaging or inspiration.

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EmbedSocial is available for small to large brands, and serves more than 250,000 websites worldwide.

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Enterprise companies like Samsonite, Barilla, and Yamaha trust EmbedSocial to power their UGC strategies. From increasing brand loyalty to boosting sales, EmbedSocial has helped them turn customer content into powerful marketing assets.

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Visit https://embedsocial.com/ to start a 7-day

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Skeepers

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Skeepers is a popular and trusted platform with a wide-ranging suite of UGC tools and solutions. The platform aims to help brands transform customer interactions into deep connections. 

They are a SaaS-based, full UGC solution suite that delivers a powerful one-stop-shop approach to shopper engagement. As the only company in the market that lets brands harness every single type of UGC from creation, collection, management and activation, Skeepers are a powerful UGC tool.

With Skeepers, you can gather text, video and photo reviews and leverage the content to elevate shopper engagement. You can also respond to reviews and feedback, and moderate UGC to guarantee authenticity, regulatory compliance, and alignment with your strategy.

Channel Integrations: Instagram, TikTok, YouTube 

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Example of UGC posted via the tool

Brand: Yves Rocher

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indaHash

indaHash is a performance-driven UGC and influencer marketing platform. The tool helps businesses transform brand credibility, enhance audience engagement, and drive conversions through authentic user-created content.

The standout features include content moderation to help maintain credibility and authenticity as well as the ability to create targeted UGC campaigns. The UGC campaigns encourage user participation and allow brands to manage, track and promote the content. 

indaHash drives collaborations with creators who generate engaging content; featuring posts across your official channels and encouraging user participation.

Channel Integrations: Instagram, YouTube, TikTok, Snapchat 

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Example of UGC posted and tracked via the platform or tool

Brand: ONE Championship x Grab x Angela Lee

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CrewFire

CrewFire wants to help you turn your existing customers into your biggest growth factor through UGC. With the UGC tool, you can drive user-generated content on social media, increase brand engagement and sharing, and boost referrals and word-of-mouth reviews on social. 

The UGC tool helps you create UGC campaigns for ambassadors to participate in including instructions and a range of brand assets for them to use. Users are incentivised with points which can then be exchanged for rewards. As such, more and more customers feel inclined to post about the product or service. 

With automatic tracking between Twitter, Facebook, and Instagram, the CrewFire UGC tool is among the most powerful available. 

Channel Integrations: Twitter, Facebook, Instagram 

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Example of UGC posted via the tool or platform

Brand: Vitae Apparel 

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TINT 

TINT is a community-empowered marketing platform and UGC tool. They use powerful AI integrations to help you identify, engage, and drive your audience to create authentic UGC and reviews and improve sales and conversions.

The platform makes it easier for you and your brand to collect the most engaging, relevant and impactful UGC. You can also manage your library of content in one place, filter content by keywords, dates, and engagement, and use manual and auto-tagging to categorise content for campaigns. 

Not every piece of content posted about you is going to be worth sharing, and CrewFire allows you to review and select the most relevant of the bunch easily. If needed, you can also easily style UGC to match all of your marketing channels and brand requirements. 

Channel Integrations: Instagram, TikTok, Facebook 

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Example of UGC posted via the platform

Brand: Buzz Balls

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The key benefits of UGC tools 

Before we conclude, we’ll quickly cover some of the main benefits that UGC provides for brands and businesses of all types. 

UGC tools help boost visibility 

Perhaps the most obvious of the benefits, UGC gets your name out there. When your consumers are constantly posting positive content about you, it builds brand credibility and drives traffic to your product, service or website. With the right UGC tool, you can do wonders for your digital presence. 

UGC tools can help you save time and money 

With the right UGC tool, you can save thousands of hours and a significant amount of money. UGC is one of the most cost-effective marketing techniques available for brands. The results often speak for themselves, with businesses generating wide-ranging brand awareness through the power of UGC. 

UGC tools help identify, manage, and monitor creator partnerships 

UGC tools also help you find the most suitable creators to work with. You can capitalise on consumers and influencers who already love your product, and enter into partnerships to help spread the word and find new audiences. 

UGC tools are versatile and effective 

UGC tools are incredibly versatile and UGC can be adapted and re-used in several ways. Fresh content isn't needed each time, and UGC can be repurposed for your email marketing campaigns, product pages, ad campaigns, social media, and more. You can even integrate UGC into your reviews to highlight that it's coming from real people with genuine thoughts. 

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Final thoughts

The power of UGC tools and platforms is clear to see. In a digital landscape where 74% of consumers use social media to guide purchase decisions, user-generated content has become a pivotal part of marketing campaigns. 

With the right platform or tool, you can save your business time and money, and ultimately boost your digital presence and drive sales. Don’t spend a fortune on complicated marketing and ad campaigns when UGC can help you yield similar results. 

While many UGC tools and platforms exist, ttagz stands out as one of the most effective as it encourages consumers to post and speak about your brand. To learn more about ttagz and what we do, reach out and speak to one of our team members today. 

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