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The power of user-generated content increases as it builds trust and credibility, strengthening your brand's positioning.
But user-generated content doesn't work if it's irrelevant, unhelpful, and inauthentic.
Using such UGC can further damage your brand's reputation and make you look bad in front of your audience.
Apart from these, brands face other challenges of UGC with increasing demand. This article will demystify common pain points of collecting and distributing UGC and offer solutions for those challenges.
Table of contents
Major Pain Points That Managers Face While Collecting UGC
Pain point #1: My brand is not able to scale UGC with a cost-effective approach
Pain point #2: My team find it difficult to curate authentic and relevant content
Pain point #3: My team is finding it hard to generate customer engagement
How to overcome the pain points of UGC
1. Write down clear brand guidelines.
2. Encourage participation through incentives/rewards.
3. Setup feedback loops
4. Use a UGC tool.
How Does a Good UGC Tool Solve the Common Pain Points?
- It takes away the burden of browsing the web to collect authentic UGC.
- It encourages customers to create UGC by making it frictionless.
- They help you with content right management.
Introducing ttagz: One-Stop for All Your Pain Points Surrounding UGC
FAQs
What problem does a UGC tool solve?
How does the UGC tool solve the problem of inauthentic content?
What are the common pain points of UGC?
Major Pain Points That Managers Face While Collecting UGC
Based on our customer conversations and research, we've found some pressing pain points related to UGC. Here they are:
Pain point #1: My brand is not able to scale UGC with a cost-effective approach
Browsing the web, reaching out to creators, and creating compelling content to encourage more user participation is not easy. You need to invest time, money, and your team's bandwidth; even after this investment, many brands need help to scale UGC cost-effectively.
Also read Top 5 Ways to Generate UGC.
Pain point #2: My team find it difficult to curate authentic and relevant content
This pain point is among the most raving ones, as finding a good and relevant UGC is more challenging than it seems. You can't display an image or video showcasing your product and expect potential customers to buy from you. There must be a balance between authentic and relevant content that appeals to your audience.
I have also had problems with the content's quality and relevancy. This is because irrelevant UGC can ruin your brand reputation. Since I receive a lot of UGC, I need help manually filtering out the relevant and quality data. - Dan Kahuria, marketing director at 3DQuoter.
Pain point #3: My team is finding it hard to generate customer engagement
Even though you can collect UGC, it often fails to generate desired customer engagement. Inconsistencies in the language, lack of relevance, and narrative can fail to catch the viewer's attention. To ensure your customer's content matters to potential customers and grabs their attention, it has to be relevant and compelling and show them the transformation/benefit.
How to overcome the pain points of UGC
Let's look at some solutions to resolve the pain points faced by you while dealing with user-generated content:
- Write down clear brand guidelines.
One of the best ways to tackle the issue of inconsistent or irrelevant content is to develop clear guidelines related to your brand, tone, and voice. This document will help potential creators crosscheck if their content ticks all the boxes and increase their chances of getting featured on any of your marketing channels.
- Encourage participation through incentives/rewards.
As humans, we are psychologically wired to work if we know we will receive something in return, something helpful to us. You can tap into this bias and create more UGC. By offering rewards, recognition, and other incentives, people are more likely to create content that is of higher quality, and more likely to create content that is in-line with the goals of the organisation. This creates a positive feedback loop that leads to greater UGC and better results.
Note: This tactic solves the problem of generating UGC at scale, but again, you need to sort through the content, as you might receive bad content just because people were eager to receive the incentive.
Also read: How to turn your followers into customers (Top tips)
- Setup feedback loops
Collecting feedback from the creators on improving the content and making them feel heard and valuable is also a good idea. This encourages more participation and builds trust.
Whenever we utilise user-generated content (UGC), we prioritise acknowledging the creator and sharing the result with them. Doing so establishes trust and fosters an environment where more users feel motivated to contribute their content to our platform. - Kevin Groh
- Use a UGC tool.
Make the process smoother by using a UGC tool. You'll be able to take a huge load off your shoulders by using a UGC tool. UGC tools automate the process of managing user-generated content, meaning that you don't have to spend hours manually approving and moderating content.
This allows you to focus on more important tasks and improve efficiency. Additionally, UGC tools can help to protect your brand by automatically flagging and removing any inappropriate content.
Also read: What being relatable means on Social Media.
How Does a Good UGC Tool Solve the Common Pain Points?
A UGC tool takes a lot of burden off your team from analysing the authenticity of content to creating reports. Let’s understand some of the benefits of using a UGC tool:
- It takes away the burden of browsing the web to collect authentic UGC.
UGC tools help you create a centralised location for all the UGC in their platform. These tools scour the web, including social media channels, forums, and community and curate UGC in one place. So, you don't need to copy-paste URLs, maintain sheets, or juggle between different channels to find the content.
- It encourages customers to create UGC by making it frictionless.
Many tools allow your customers to create content, not just curate it from different channels.
For instance, ttagz is a UGC tool using which you can print barcodes on different products based on your industry. Users can scan the code, share the content, and get rewards. A restaurant business can put these barcodes on tables for them to scan. It's frictionless and incentivises users to create content, allowing you to increase your UGC pool.
- They help you with content right management.
One major obstacle is asking permission to use UGC in our paid promotions, ads, or social media campaigns. In such cases, UGC tools come in handy. The majority of tools have content-right management features.
Introducing ttagz: One-Stop for All Your Pain Points Surrounding UGC
ttagz is a super amazing UGC tool that takes care of the curation part of UGC and helps you increase your UGC pool. The USP of ttagz is to make the generation of content by users as frictionless and fun as possible.
How cool can you buy a product, scan the barcode and share your views instantly? That's what ttagz help you do.
Here's how ttagz helps its user resolve their pain points:
- AI detection: The AI functionality can detect people's faces, the product in the content, and even the brand's logo. It removes so much hassle of looking for the right thing.
- Encourage content creation: You choose the reward scheme, generate the QR code, and add it to different items. When they scan the code, they'll be redirected to your webpage to submit their created content.
- Take care of the legalities: Once you start collecting UGC, with ttagz's legal framework, you can manage the ownership of the content and share it as you like.
To conclude
User-generated content is a powerful asset for building trust and credibility in your brand. However, it can also pose challenges, such as scaling UGC cost-effectively, curating relevant content, and generating customer engagement. To address these issues, consider clear brand guidelines, incentives for participation, feedback loops, and the use of UGC tools like ttagz, which streamlines content management and enhances the UGC experience. By overcoming these challenges, you can leverage UGC to boost your brand's reputation and achieve marketing success.
Seems interested? Start your 14-days trial to explore the benefits of the tool.
FAQs
What problem does a UGC tool solve?
A UGC tool helps you eliminate the need to scour the web to find the most relevant content. With their AI capabilities, these tools can detect the most relevant ones based on the brand guidelines and conditions you share. Apart from that, you can have all UGC in a single place, access it anytime, and repurpose it with all the legal requirements.
How does the UGC tool solve the problem of inauthentic content?
A good UGC tool often has AI features that match the shared content with the guidelines you've fed into the system. Apart from this, the tool also uses machine learning to detect fake and seem content.
What are the common pain points of UGC?
Typical pain points of UGC include:
- low-quality, non-authentic, and irrelevant content
- Scaling UGC with a cost-effective approach
- Generating customer engagement through UGC
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