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Restaurant owners and managers have an evolving list of responsibilities. Whether you’re a small food truck owner or the head manager of a chain of reputable restaurants, social media management will almost always be a pain in the ass. On top of actually running the business, managing staff, and finance- it's no shocker that Social Media is the last thing on your priority list.
However, we can’t ignore the importance of Social Media. It plays too big of a role in the success of your business especially if you’re just starting out–
But where to begin? How do you stay on top of it all? Here is a list of some tips and tools to help you journey through the gruelling world of social media.
The tips:
- Recycle Content
This is a good way to elevate your social proof and grow your socials. If your customers are posting about your venue- this content is just as valuable, if not more valuable, than any content that you produce. Reposting customer-generated content to your feed or Instagram Story will give your business the boost it needs when it comes to organic marketing- which, in 2022, proves to be the best way to grow your business on social media. Remember: 92% of consumers trust word of mouth more than any kind of advertising and 86% of millennials say that customer-generated content is generally a good indicator of the quality of a brand or service.
- You need a game plan.
This just makes things a whole lot easier, and once done, you can push the thought of social media to the back of your mind and continue with business as usual. So here’s the plan to planning:
- -Figure out which social media platforms you want to thrive on (don’t feel bad if it’s only one, focusing on one social media platform is usually best practice)
- -Optimize your page. I.e, get your bio to a certain level of perfection, include contact information, your website link, and a 1-liner that describes your business.
- -Create quarterly content calendars before your social media launch. This will help ensure everything is organized and ready.
- -Take some time out to schedule your posts using a social media scheduling tool such as Planly or Later.com (you can schedule a month’s worth of content in one sitting). They will automatically post it on the days and times you’ve selected..
However, according to George Lee, Krispy Kreme’s social media manager, for many brands, Krispy Kreme included, the most successful social moments are reactive opportunities– The times when a brand has jumped on the right moment at the right time. It can be tough to strike the balance between scheduling content and being available to be reactive. But if you pre-plan/schedule well, you may just find your reactive moments will be more successful.
- Focus on engagement and community building- not just followers
Get your brand out there, not only through the content you curate and post– by being engaging– and not just with your followers but with your competitors too. Be cheeky! Funny comments on competitors' posts can grow your brand quicker than 20 posts a week on your page. Here are some examples:
- Humour
Most of the time, people use social media as a means of escape– and concerning younger audiences like Gen-Z– they’ve mastered the art of avoiding promotional content. So what do you do when, on the one hand, you have an audience that is trying to escape reality and, on the other, an audience that avoids ads like the plague? – you create content that is fun to engage with– This will almost always be content driven by humour.
It’s okay to not take yourself too seriously at times, be adventurous with your content, and don’t be afraid to join in on meme trends or just social media trends, in general.
The tools
What if you could ask today’s successful online social media managers what their favourite social media tools are? The ones that make the “deserted island, never-leave-home-without” checklist. Well, we did that for you, check out the ones that made the cut:
If you need high-quality food photography but don’t have the budget for it, there are apps around that can help you with this. Snapseed allows you to edit pictures, specifically ones taken on your phone. Quickly change the look and feel of your photo and with a single tap, you can change the mood of your image or add an artistic touch. Each filter is fully customizable and will elevate your image quality– Voila! You’re now a food photographer.
Later is the easiest way to schedule posts on your social media pages. Their app automates the entire process for you, so it's fast, easy, and the best way to manage all your accounts in one place. You can easily view, edit and update your content in real-time. Create and share content across every social network from one screen. Later also reports on social media insights for each platform you are posting to, making it a powerhouse tool for managing your social media accounts. It’s the all-in-one tool that gives marketers the power they need to succeed — so you can spend more time doing what really matters.
Love our content? We have a variety of blogs that’ll give you important insights into social media marketing and management. We also have a range of tips and tricks you can use to improve your social media presence as well as advice on how to make money as a nano-influencer, increase word-of-mouth marketing and so much more!
And if you're looking to grow your socials, increase engagement and drive brand awareness our free app- ttagz is a great way to do it!
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