While your restaurant is out there with amazing food deals, some people may be standing next to you and thinking “what should I eat?” To get their attention, your restaurant signage is not enough and you need an effective digital marketing plan.
Your potential customer next to your restaurant will ask search engines what are the best restaurants in that area. The first results are usually the food and drink app listings and you definitely want to be there.
Otherwise, your SEO should be powerful to be available in the top 3 results. PPC marketing is also a good option with location-based advertising campaigns in addition to a robust social media marketing strategy that brings top notch search engine optimization results.
The top digital marketing agencies offer a comprehensive range of services designed to help your company reach new heights.
How to build a solid restaurant marketing strategy
First, you need a good plan to achieve best practices. Therefore, it's a good idea to hire a restaurant marketing consultant with a proven track record of expertise and experience to follow the trends and help craft the perfect digital marketing efforts. The description of the direction of those who will take you to your goals is in the hands of your restaurant marketing agency.
The best restaurant marketing agencies in the UK
In this article, we have listed the top 5 restaurant marketing agencies in the UK. They can provide an opportunity to get online and reach your target audience, ultimately boosting search engine optimization strategies and social media advertising with actionable marketing techniques.
Kota
London-based digital design agency Kota delivers impressive results across creative web design, web development, branding and digital marketing.
In addition, they are technically and creatively trained to turn your food and beverage company into its best version through effective digital marketing services.
Thanks to its design and development approach, your brand can be more impactful, and immersive digital experiences can give you a creative return.
Kota incorporated the vibrant aesthetic of the Lebanese restaurant chain, Comptoir Libanais into the design of the website, truly capturing the essence of the brand and the atmosphere of the online venues. The relocate component was added as a key feature that allows users to easily find the closest Comptoir Libanais to them while on the go. Also, the menu became widely editable, which was a must.
Kota's main services
Web design and development: Craft digital design experiences via compelling website design no matter the platform or host.
Branding: Kota offers assistance with strategic thinking to help you craft your brand's style, tone, and voice.
Graphic design: Get creative and innovative graphic design features across all of your digital marketing channels.
CJ Digital
CJ Digital, a standout UK-based web design and digital marketing agency, has earned its place as the Number 1 Restaurant Marketing Agency of 2022, a testament to its excellence in the field. The digital marketing agency is renowned for crafting visually appealing and user-friendly websites.
Offering a spectrum of services, from SEO to social media management, CJ Digital provides holistic digital marketing strategies. Demonstrating versatility across various industries, the agency showcases the quality of its work through a diverse and impressive portfolio.
CJ Digital's blog is a valuable online marketing resource, offering insights into successful website elements and the ever-evolving landscape of social media marketing.
This recognition, coupled with their holistic approach that integrates design and digital marketing strategies, positions CJ Digital as the go-to partner for businesses aiming to elevate their online presence and engagement through a well thought out digital marketing strategy.
CJ's Digital's main services
SEO: CJ Digital treat SEO as priority number one with the aim of taking you to the top of search engine rankings. The digital marketing experts use a variety of techniques including keyword research, backlinking, on page optimisation, and more.
Blogging: CJ Digital have a team of expert online marketing writers who create engaging and informative content around your restaurant's website's offerings.
Social media management: They offer social media expertise for Instagram, Tik Tok and Facebook to help you get more followers, higher engagement rates, and a community of dedicated followers.
Web design: Whether you need something from scratch or just need an update, the CJ digital team of web design experts have the tools and expertise to assist.
Influencers: The digital marketing agency have a database of highly-vetted influencers who they can send to your venue to boost your profile standing.
PPC: CJ Digital also offers PPC services where they'll manage your ad campaigns to help you get the most out of
ttagz
ttagz is a digital marketing agency that specialises in social media marketing services for businesses in the hospitality industry in the UK. Their expertise lies in helping clients create effective social media campaigns that enable them to reach potential customers, build brand awareness, and increase engagement.
To achieve this, ttagz provides their clients with useful tips and strategies to improve their social media presence and measure the success of their campaigns through analytics.
What sets ttagz apart from other digital marketing agencies is its unique marketing technology that allows businesses to offer incentives to their customers in exchange for authentic and organic user-generated content.
This approach enables businesses of all sizes to harness the influence of their customers and improve their online presence and digital marketing campaigns.
ttagz main services
UGC: ttagz have a powerful tool that helps restaurants boost UGC via a scannable QR code that lets you offer rewards and incentives for your community of fans and followers. User-generated content is pivotal for effective social media marketing.
Influencer finder tool: The new ttagz influencer search tool is perfect for seeking out creator partners for businesses of all sizes and types.
Influencer campaign brief generator: The campaign brief generator is a nifty free tool available on the ttagz website for instant campaign brief creation.
Social media crisis response tool: The free crisis response tool is designed to help businesses effectively manage crises on social media platforms with ease and efficiency.
Impression
UK-based digital marketing agency Impression is focused on delivering high-performing SEO, PPC, analytics and digital PR campaigns that will contribute to your restaurant's marketing strategies. In addition, they will inform you about the latest trends and ideas about your industry.
Their team of strategic-thinking digital marketing experts can create the best work with passion. Your restaurant business can benefit from your range of digital marketing services driven by data analytics and online marketing strategies to boost your brand awareness
In addition, they work with marketers and business managers to help shape a viable strategy. This way, they can focus on getting the results you need.
If you choose to consult with them about your restaurant's marketing strategy, they will organise a set of actions based on your expectations.
Impression's main services
Digital marketing strategy: The experts at Impression are well-versed in how different marketing channels can work together to produce the best results. From strategically thought out plans to effective marketing automation, they cover everything.
SEO: The search engine optimization features include technical SEO services, on-page optimisation, social media marketing, e-commerce SEO, content marketing, email marketing, digital strategies, and more.
Paid media: Impression also offer paid media services including PPC, paid social advertising, Google Shopping, and Programmatic Display Advertising.
Digital PR and content: They also provide innovative, strategic and measurable digital PR services such as creative campaign management, local PR, and trade PR services.
Analytics: They utilise industry-leading technology and techniques, designed to help your business capture, clean and leverage your earned data effectively.
SJR (Formerly bookmark)
Bookmark welcomes you with experts in engaging consumers, driving sales, and transforming brands. In addition, the global marketing company offers services including content marketing, digital marketing, CRM, consumer insights and data visualization, magazine publishing, public relations, experience and media sales.
They had associations with big, established brands as well as new and disruptive brands in various industries.
For example, Canada's Best New Restaurants (CBNR), a respected ranking list of restaurants in Canada, became one of them.
Marker is among the top digital marketing agencies around with comprehensive expertise overseeing digital marketing campaigns for restaurants, pubs, and more. They have since been bought by the SJR group.
SJR's main services
Strategic digital marketing: SJR provide full-service digital marketing solutions including content marketing, creative journalism, email marketing, Google ads, and other useful marketing services.
Consultancy: SJR also have consultancy digital marketing services to assist your in-house marketing team or serve as a guiding light for your marketing strategy.
Web development: SJR provides powerful web design services for all brands and businesses looking to take control of their online visibility and space. The creative agency has a proven track record developing and managing compelling websites
PR and industry journalism: SJR use creative digital marketing across social media channels to help businesses and brand's tell their stories.
Spin Brands
Spin Brands is made up of large-scale social media specialists, delivering impact and expertise from day one.
Especially if you are a small business owner in the restaurant industry, feel free to contact them. Plus, they have a wide range of tools and techniques that we use to put the power back into small businesses with community growth, engagement, and ultimately, measurable results.
The team of social media experts is more than just a marketing agency with full-service features ranging from content marketing and email marketing to website development and search engine optimization.
Spin Brand's main services
Social media marketing: Spin Brand's social media marketing services rank among some of the best with creative social media management and content marketing techniques.
Influencer marketing and management: The digital marketing agency help make the process of finding new influencers to partner with easy.
Data and insights: The experienced creative agency make data-driven decisions based on real-time analytics and key metrics.
Community management: Spin Brand's help you build a community of dedicated fans and followers through effective social media marketing techniques.
Paid social: The digital marketing agency can help you maximise the impact of the content marketing and social media campaigns through strategic paid promotions.
MintTwist
MintTwist is an award-winning digital marketing firm based in London consisting of a diverse group of digital experts.
They create memorable experiences with curiosity about the great digital unknown turned into a passion to learn, build and take others on the journey with us.
Additionally, they create the most creative digital products and expertly execute the most effective campaigns in a distinctly MintTwist manner. From strategic content creation to compelling social media marketing expertise, MintTwist are among the best digital marketing agencies in the UK.
MainTwist's main services
Creative content marketing: The digital agency have robust creative services across all channels in the digital marketing realm. They help brands create the best possible content they can.
Social media marketing: The popular digital marketing agency offers a range of robust social media marketing services to help you draw traffic from multiple points.
Web development: The web design services helps brands create a central and compelling dashboard for your brand's services and more. A good web page often leads to more website traffic.
Branding: All the leading brands throughout the world have a creative and innovative brand strategy, Main Twist are there to assist with helping you achieve this.
Seene
Seene is a digital marketing agency based in London specialising in high-quality content creation and link building services. With a multi-national team of talented writers, SEO experts and digital marketing gurus, their specialists are well-versed in creating captivating campaigns for restaurant businesses all over the world.
The marketing agency is well-known for placing an emphasis on communication, working closely with clients to create actionable goals and bespoke marketing content. Seene will always provide regular updates on the performance of active campaigns, with their team happy to adjust content strategies as and when targets and goals change.
From blog writing and link building, to niche edits and SEO consultancy, Seene is a one stop shop for both small and large restaurant businesses to elevate their digital marketing efforts.
Seene's main services
SEO: Seene provides online marketing, content marketing, and white-label backlinking services such as niche and guest posts.
Content writing: The content writing services provide high-quality content pieces across multiple digital marketing channels including social media marketing platforms and others.
Keep Writing
Keepwriting.co is a UK-based digital marketing agency specialising in content and link-building for the global restaurant sector. With expert writers and SEO professionals, they provide engaging strategies and regular performance updates, ensuring strategies align with client goals.
Their services include blog writing, link building, and SEO consultancy, catering to restaurants aiming to boost their online visibility.
Keep Writing's main services
SEO consultancy: Keep Writing provides search engine optimization consultancy services for every part of the SEO journey.
Link building: Find and link with partner sites, exchange guest posts, and let Keep Writing help you master your backlinking strategy.
Content marketing: Keep Writing is skilled at marketing your important and relevant content across multiple channels with the end goal of boosting online visibility and brand awareness.
Snack London
Snack London is a hospitality marketing agency that specialises in spearheading the digital marketing efforts of bars, cafes, pubs, restaurants, night clubs and more.
As digital marketing experts, the full-service agency offers a range of impressive services - from SEO audits and social media management to CRM and email marketing, they are perfectly set up to help you grow your brand.
Snack London is trusted among some of the best brands in the UK with clients including Whyte & Brown, LINO, temper, The Kitty Hawk, and more. The goal is to help you master your digital strategy and take control of your social media marketing and digital marketing strategy.
Snack London's main services
Digital marketing auditing: Get a full digital marketing audit for your existing digital marketing strategy to help you identify gaps and take control of your marketing strategy.
Content marketing: Snack London is one of the top digital marketing agencies that help restaurants create and promote high-quality video, image, and written content via effective content marketing strategies.
Social media marketing: The leading digital marketing agency understands the ins and outs of effective social media marketing services.
Email marketing: Snack London knows how to help your brand generate leads and boost awareness via email marketing techniques and strategies.
PPC advertising: Beyond SEO and content marketing strategies, Snack London is adept at pay-per-click advertising.
Influencer marketing: Snack London can help you find and partner with the right creative collaborator via influencer finder tools
Propeller
Propeller help ambitious brands drive grow through effective digital marketing strategies such as social media marketing, content marketing, email marketing, search engine optimization, web design, and more.
They provide features include discovery and strategy, development and engineering, growth marketing, conversion rate optimisation and experimentation as well as digital transformations.
As one of the best digital marketing agencies around, Propeller can help you hit those growth targets and boost your brand visibility.
Propeller's main services
SEO: The digital marketing experts are adept at leading search engine optimization including on-page optimisation, content marketing, keyword research, target audience demographics, technical SEO and more across all digital channels.
Content creation: Good content marketing only works if you have high-quality content relevant to your products and services.
Analytics: Propeller provides real time data from all of your digital channels to help you make data-driven decisions.
CRO: Propeller also function as a conversion rate optimisation agency to help you take your users from the initial click right to the completed sale.
Growth strategy: Via an innovative tech-led approach, they help you identify the key actionable insights to drive business growth, capitalise on market opportunities and create long-term value.
Digital Restaurant
Digital Restaurant is a digital marketing agency based in the UK with services such as branding and digital audits, local marketing, social media marketing, email marketing, restaurant PR and more.
The digital agency is adept at leading your digital marketing strategy, identifying opportunities and boosting your visibility in the online space.
From robust web design features to impactful marketing strategies, Digital Restaurant makes your everyday life in hospitality easier - allowing you to focus on operations while the agency focuses on marketing.
Digital Restaurant's main services
Web design: The digital marketing agency is skilled at developing and designing websites that match your brand's style and tone.
Social media marketing: Digital Restaurant is skilled at spearheading your marketing strategy across multiple channels.
Email marketing: They are skilled at restaurant and newsletter marketing with a range of effective email services designed to generate a response.
Restaurant PR: The digital marketing agency has a proven track record of leading PR campaigns for restaurants based in the UK.
Side Dish Media
Side Dish Media is a restaurant marketing agency based in London with experience and expertise in using compelling digital marketing techniques to deliver seasonal results throughout the year.
They place a significant amount of emphasis on analytics and performance tracking with regular reporting a key part of the digital marketing services.
Side Dish Media is committed to keeping up with hospitality trends, implementing SEO and paid media strategies, and driving your brand's desired growth. The digital marketing agency is skilled at every step of the marketing journey.
Side Dish Media's best main services
Local SEO: Side Dish Media can help take you to the top of search engine rankings through effective local SEO techniques.
Google Ads: The digital marketing agency is skilled at maximising the use of Google Ads to improve your ROI.
Social Ads: Their digital strategy includes paid promotions across multiple social media channels to help you boost the visibility of your business online.
Social Media Management: They'll also take full control of your social media accounts to make sure you never miss a comment and keep growing your follower counts.
Content creation: Side Dish Media specializes in crafting high-quality Reels and TikTok videos, we capture the essence of your dishes and dining experience.
Web design: The web design services include the building and maintenance of an effective website in line with your brand's style and tone.
Email marketing: Side Dish Media craft engaging email campaigns to help you build a loyal customer base.
Yes More
Yes More is a digital agency in the hospitality industry that functions as an extension of your team to deliver a robust food and drinks marketing strategy, creative content creation, and digital marketing consultancy.
As one of the leading digital marketing agencies in the UK, they have a proven track record of spearheading the digital marketing strategy for businesses and brands of all sizes - from start-ups to global beverage businesses.
The marketing agency offers digital marketing services ranging from creative consultancy to brand positioning and is trusted by hundreds of respected brands.
Yes More's main services
Brand positioning: Yes More is provides brand positioning consultancy for drinks brands at every life stage and size of business
Influencer marketing: The digital marketing agency are experts at connecting brands with nano, micro and macro influencers.
Email marketing: Yes More offer email marketing services catered specifically towards drinks brands designed to boost online visibility and engage your target audience.
Content marketing: The digital agency creates and curates content that is relevant and engaging to your target audience.
Paid media: Yes More specialises in paid social media services and are experts at helping brands achieve their paid media goals.
Ignite
Ignite, one of the best digital marketing agencies around, provide strategic marketing and technology services to help you take your brand to new heights.
They are a diverse team with distinct skills and a shared passion for helping businesses fulfil their purpose and achieve their desired growth.
Ignite's processes and proprietary technology ensure the methods and decisions are driven by solid analytics and the results are consistent across the board.
The digital agency is fast, efficient and performance-oriented. From strategy development to campaign execution, Ignite is well-suited to help you improve your marketing efforts.
Ignite's main services
Strategy development: The digital agency provides in-depth discovery and road-mapping sessions to lay out your marketing strategy.
Campaign execution: They use reliable software and innovative technology to help you effectively execute your marketing campaigns - from compelling web design to automated workflow processes.
Performance analysis: They provide extensive data analysis and performance reporting features to ensure strategies are consistently being optimized for the best results.
What can your partner agency suggest for a viable strategy?
Getting guidance from a digital marketing agency that is an expert in restaurant marketing is essential.
During the pandemic, restaurants have been severely affected. Now is the time to recover and create solutions to continue the business successfully.
Here are some of the benefits you can get from your restaurant marketing agency:
- Researching the landscape of the restaurant business
- Benefit from practical knowledge
- Creation of a marketing plan for the food and beverage industry.
- An eCommerce plan with an optimized website including booking links
- Collaborative campaigns with food bloggers and Instagrammers
- Increase online reputation
Conclusion
Having awesome food deals and good restaurant signage is not enough to attract customers to your restaurant. In today's digital age, having an effective digital marketing plan is crucial for the success of any restaurant. This includes having a strong online presence through SEO, PPC, location-based advertising campaigns, and social media management.
Hiring a restaurant marketing consultant or agency can help you create a viable strategy to achieve your goals. The top 5 restaurant marketing agencies in the UK include Kota, Impression, Marker, Spin Brands, and MintTwist, each offering a range of digital marketing services to help you create a valuable online presence and engage with your target audience.
Working with a restaurant marketing agency can provide benefits such as researching the landscape of the restaurant business, creating a marketing plan, optimizing your website, and increasing your online reputation through collaborative campaigns with food bloggers and Instagrammers. By partnering with a restaurant marketing agency, you can recover from the pandemic and continue your business successfully.