Top Digital Marketing Agencies for UK Restaurants

The days when serving delicious food and offering quality service were enough to keep restaurants full of customers are long gone. Of Course, they still are important to keep your restaurant thriving but restaurant owners have to focus on many other things crucial to their business success, such as the restaurant's digital marketing.

In the past, word of mouth alone could drive many customers to the restaurants. However, in today's world of social media, it has become crucial for restaurant owners to make their mark online - and many are getting help from a food marketing agency.

Otherwise, the chances of them disappearing right within a few years of their launch are high in this highly competitive market.

Now, you must be wondering how to build your restaurant's online presence. In that case, you need tempting images, compelling content marketing, and attractive offers to attract a large number of customers to your restaurant. 

However, it is easier said than done. Many restaurant owners try their luck but fail miserably to build an online presence for their restaurants themselves.

Do you fall into a similar category? Stress no more. In the UK, tons of digital marketing agencies can help your restaurant flourish. With a range of social media marketing and digital marketing services available, you can significantly boost your restaurant's online presence.

Scroll down to find out about the best digital marketing agency for restaurants!

5 Best Digital Marketing Agencies for Restaurants in the UK

Competition in the food industry is undoubtedly quite fierce. Therefore, to survive in this stiff competition, it has become essential for restaurant owners to make their businesses stand out from the rest. This is where digital marketing agencies come in handy. 

Hiring the best digital marketing agency for restaurants will help your food business rank high among all the competitors.

However, as mentioned above, there are gazillions of digital marketing agencies in the UK to help restaurants build their online identity.

However, not every digital marketing agency is reliable enough to invest your money in. To help make you the right choice, here are some of the best digital marketing agencies for restaurants that are known for their top-notch services.

ttagz

ttagz is undoubtedly one of the most popular digital marketing agencies for restaurants. It specialises in social media marketing services for businesses in the hospitality industry.

While this digital marketing agency is newly launched, it has helped many food businesses boost their engagement online, drive customers and increase profits. 

This digital marketing agency for restaurants has highly qualified and experienced marketers in their team to help deploy the best marketing strategies to meet the specific needs of the restaurant.

While many digital marketing agencies for restaurants might use inorganic marketing tactics, ttagz only believes in organic marketing. Therefore, it might take them a little time to produce the results, but it will add sustainable growth to your business.

Currently, ttagz has successful brands like WalkAbout, The Juice Jar, and Inamo Sukoshi in its portfolio and is continuously acquiring more clients. The UGC, content marketing and influencer marketing tools they have available make them among the top digital marketing agencies in the UK.

If you want to build your restaurant's online presence but have a limited budget, ttagz is the perfect option for you.

As one of the top digital digital marketing agencies, not only do they offer high-quality digital marketing services but also provides cost-effective solutions to cater to all preferences and budgets. Contact ttagz to elevate your restaurant digitally.

ttagz best features and services:

Influencer Marketing

Campaign Management

Brief Generation

Social Media Marketing

User Generated Content Marketing

‍

Restaurant Genie

Restaurant Genie is a digital marketing agency based in the UK. Since 2003, Restaurant Genie has been in business and offers full-service solutions to UK restaurants.

They have many highly experienced industry professionals in their team who understand the biggest challenges of the hospitality sector.

From social media marketing and web development to content marketing, photography, videography and Search Engine Optimisation, they can get all your restaurant's digital needs covered.

Like ttagz, Restaurant Genie also has many successful brands, including Cinnamon Lodge, The Tamarind, Mario, Bayleaf and much more in its portfolio.

Also, this digital marketing agency offers different restaurant plans (social media advertising, management, and full service) to cater to different needs and budget constraints.

However, the restaurant plans of this digital marketing agency are still highly expensive and may not fit everyone's budget. If you want a top-notch quality digital marketing campaign for your restaurant and budget is not an issue, you can get Restaurant Genie on board to give your restaurant the digital push it needs.

‍

‍

‍

‍

Restaurant Genie's best features and services:

Social Media Advertising

Social Media Management

Website Development

Search Engine Optimization

Video Production

Graphic Design

Vertical Leap

Vertical Leap is a digital marketing agency based in the UK that helps restaurants increase their reach and profits. This digital marketing agency for restaurants was founded in 2001 to help new food businesses make a name for themselves in the highly competitive market.

Since then, it has helped many popular businesses like KFC, Harvester, and Hillier to attract customers to their tables and promote takeaway services - becoming one of the top digital marketing agencies in the restaurant space.

Vertical Leap uses advanced SEO and PPC campaigns to ensure their clients' businesses stand out and increase profits, as well as services such as social media marketing, content marketing, web design, and more.

As professional marketers in Vertical Leap have a deeper understanding of the restaurant industry, it can prove to be a reliable partner for restaurant owners to improve their online presence and boost business growth.

The marketing experts at Vertical Leap will always value their clients' commercial objectives and will put in their best efforts until all these goals are achieved. 

Vertical Leap's best features and services:

SEO

PPC

Content Marketing

Data Analytics

Conversion Rate Optimisation

Web Development

Training and Onboarding

Email Marketing

‍

‍

Snack London

Another one of the top digital marketing agencies for restaurants in the UK is Snack London. It has been in business since 2011, offering full marketing services and innovative solutions to restaurants.

From cafes to pubs, nightclubs, and hotels, they offer various marketing services to help businesses reach a larger target audience online.

Their digital marketing services include social media marketing, pay-per-click advertising, search engine optimisation, email marketing, contact marketing, photography, videography, and marketing training.

With a passionate team of marketing experts, Snack London has successfully added big brands such as Temper, Martha's, Serata Hall, and Whyte Brown to its portfolio. Using highly advanced SEO and PPC techniques, Snack London can help many new businesses beat the top competitors at their game.

Once you get Snack London onboard, all your restaurant's digital needs will be well taken care of.

Snack London's best features and services:

Digital Marketing Audits

Online Public Relations (PR)

Customer Relationship Management

Content Marketing

Influencer Marketing

Digital Marketing Consultations

Digital Marketing Automation

Digital Marketing Training

Email Marketing

Website Development and Design

Digital Plus

Another reliable digital marketing agency for restaurants is Digital Plus. It is based in Nottingham, UK and provides digital marketing solutions to restaurants and hotels.

This digital marketing agency has many young professionals in their team to help elevate your business digitally.

While many digital marketing agencies might focus on result-driven approaches, Digital Plus focuses on customer satisfaction. Therefore, throughout the process, they keep updating clients and resolving any concerns they have in their minds.

Moreover, they offer various digital marketing services to restaurants, including web design development, social media and brand management, content marketing, online feedback management, and more.

If you want innovative and creative digital marketing campaigns for your restaurant, Digital Plus is a great option for you.

The young and bright professionals from diverse backgrounds will bring a lot of innovation to your restaurant's digital marketing strategies along with increased profits.

Digital Plus's best features and services:

Web Design

Graphic Design

Brand Management

POS Signage

Exhibitions

Display Marketing

Email Marketing

How to Choose a Digital Marketing Agency

Choosing an online marketing agency is a crucial decision for your business, as it can significantly impact your online presence and bottom line. Remember, your online marketing strategy can be the difference between success and failure.

Here are some steps to help you select the right digital growth agency

Define Your Goals

Before you start looking for a digital marketing agency, identify your restaurant's specific marketing goals.

Whether it's increasing website traffic, enhancing your web design, increasing ROI for online advertising, improving conversion rates, or expanding your social media presence, having clear objectives will help you find a digital marketing agency that can meet your restaurant's needs.

It would be pointless to work with a digital marketing agency that has no clue how restaurants operate and would therefore struggle to help you effectively market your brand and reach your goals.

Research and Shortlist

Look for digital marketing agencies that specialise in the world of hospitality and restaurants. You can find digital marketing agencies through online searches, industry directories, or recommendations from colleagues and peers.

Create a shortlist of digital marketing agencies that seem to have a strong track record and positive reviews working with restaurants. Reach out and find a digital marketing agency within your budget.

Evaluate Experience and Expertise

Of course, you should also review the portfolios and case studies of the shortlisted digital marketing agencies to gauge their experience and expertise. Look for successful campaigns in hospitality or similar businesses.

Consider the range of services they offer and whether they align with your restaurant's long-term goals. Digital marketing is a competitive field, but not everyone is going to be as good as the next. Always take the time to properly evaluate experience and expertise before signing a contract with a digital marketing agency.  

Check Credentials and Certifications

Beyond just checking for experience, verify the credentials and certifications of the agency and its staff. Certifications from platforms like Google Ads, Facebook Blueprint, or HubSpot can demonstrate expertise in specific areas of digital marketing. A digital marketing degree from a reputable university or college is also a good indication that they know what they're doing.

Perhaps they even have certifications in the specific niche of restaurant marketing - a great sign that they may be able to help you reach your brand's digital marketing goals.

Assess Communication and Transparency

Communication is key to a successful partnership with a reputable digital marketing agency. The best digital marketing agencies are responsive and transparent throughout the whole process. They should be willing to answer your questions and provide clarity on their processes and strategies with no hesitation.

If a digital marketing agency can't clearly explain its process to you, it may be best to look elsewhere.

Consider Industry Reputation

Look for reviews and testimonials from past clients to gauge the digital marketing agency's reputation. The best digital marketing agencies have no issue directing you to reviews, testimonials and case studies. You want to partner with a marketing agency that has a proven track record of overseeing digital transformation.

Whether it be online reviews, testimonials on their website, or referrals from trusted sources, all can give you insights into the digital marketing agency's reliability and customer satisfaction.

Discuss Strategy and Approach

Schedule meetings or consultations with the shortlisted digital marketing agencies to discuss your goals, challenges, and expectations. Pay attention to their proposed marketing strategies and how they plan to achieve your objectives. A good agency will tailor their approach to suit your business needs.

Evaluate Pricing and ROI

While cost is important, prioritize value and return on investment (ROI) over the cheapest option. Request detailed proposals and pricing structures from digital marketing companies, including how they measure success and track ROI, how they implement digital solutions, how they track data analytics, and how they oversee digital transformation.

Consider Cultural Fit

Digital marketing companies are not all the same. As such, you should assess whether the digital marketing agency's values, work culture, and communication style align with your restaurants. A strong cultural fit can lead to a more collaborative and productive partnership in the digital marketing industry.

Ideally, you want to find a digital marketing agency based in your local area that can serve as an extension of your team, rather than an agency that acts entirely as a separate entity and fails to take your concerns into account.

Request a Trial or Demo Project

If possible, start with a small project or trial period to assess the digital marketing agency's performance before committing to a long-term contract. Committing to a contract before you get a glimpse of the online marketing processes can lead to deep regrets down the line.

This allows you to test their capabilities and services such as their digital marketing strategies, web design services, content marketing approach, email marketing, Google ads, and more.

The Most Valuable Digital Marketing Services for Restaurants

For restaurants, several digital marketing services can be particularly valuable in boosting visibility, attracting customers, and increasing revenue. Here are some of the top services from the best digital marketing agencies.

Social Media Marketing (SMM)

Platforms like Instagram, Facebook, and Twitter are excellent for showcasing visually appealing food and engaging with customers.

Social media marketing helps your restaurant build brand awareness, promote specials, and interact with its audience in real-time. The top digital marketing agencies all prioritise the importance of social media marketing.

Search Engine Optimisation (SEO)

Optimising the restaurant's website and online presence for search engines helps ensure it appears at the top of relevant search results. Local SEO, in particular, can be crucial for restaurants, as it helps attract nearby customers searching for dining options.

Online Reviews Management

Encouraging positive reviews on platforms like Google, Yelp, and TripAdvisor can significantly influence potential customers' decisions.

You can use UGC platforms or tools to help build and manage reviews. Responding promptly and professionally to reviews, both positive and negative, helps build trust and credibility in the marketing industry.

Email Marketing

Building an email list allows restaurants to stay in touch with customers, promote special events, share exclusive offers, and keep them informed about new menu items.

Personalised and targeted email marketing campaigns can drive repeat business and increase customer loyalty.

Content Marketing

Creating and sharing valuable content related to food, cooking tips, behind-the-scenes glimpses, and chef profiles can help establish the restaurant as an authority in its niche.

This can be done by creating and implementing content creation such as blog posts, videos, infographics, and more into your marketing strategy.

Online Ordering and Delivery Services Integration

Offering online ordering and delivery services through platforms like Uber Eats, DoorDash, or Grubhub can expand a restaurant's reach and convenience for customers.

Integrating these digital marketing services seamlessly into the restaurant's digital presence is crucial.

Mobile Marketing

With the increasing use of smartphones, digital marketing has had to incorporate marketing strategies like SMS marketing, mobile apps, and location-based advertising can effectively target potential customers in the restaurant's vicinity and drive foot traffic.

Influencer Partnerships

Collaborating with food influencers or local bloggers can help restaurants reach a broader audience and generate buzz around their offerings.

Influencers can create engaging content, share their dining experiences, and promote the restaurant to their followers. Today, influencers play a pivotal role in social media marketing and content marketing strategies.

Google My Business (GMB) Optimisation

Claiming and optimising the restaurant's GMB listing ensures accurate information is displayed to potential customers searching for nearby dining options.

GMB also allows restaurants to showcase photos, respond to reviews, and post updates.

Video Marketing

The top digital marketing companies leverage social media marketing platforms like YouTube or TikTok to share visually appealing videos showcasing the restaurant's ambience, signature dishes, chef's creations, or customer testimonials that can capture attention and drive engagement.

Conclusion:

In today's world, running a successful restaurant is challenging. You will have constant pressure to stay one step ahead of the competitors.

If you fail to establish your presence in the industry, you will lose all your loyal customers to competition in the blink of an eye.

According to many reports, 77% of diners check the restaurants' online platforms before visiting. If the online platforms of the restaurants do not attract them, they start scrolling for other options - highlighting the importance of digital marketing services such as web design and social media marketing.

From startups to global brands, it has become essential for restaurants to work on their online presence through social media marketing, content marketing, web development, email marketing SEO, and more. For that, partnering with a digital marketing agency with a proven track record is your best bet.

To help narrow your search, we've listed the UK's top digital marketing agencies. Whether you need a digital growth agency or social media marketing specialists, there's an option for you.

Now, it is up to you which digital marketing agency you choose to build your restaurant's online identity. The best approach is to contact all the options from the list, get details from them and narrow it down further until you find the ONE that suits you the best!

Don't wait around, take your digital marketing efforts to the next level with one of the top digital marketing agencies in the UK.

‍